It’s hard to stand out with a blog in this day and age. Every other person seems to be writing about their lifestyle, work, interests or personal dramas. Many businesses expect their employees to contribute blog posts to their company’s website, and some expect graduates to prove their interest in a job by writing a blog and show off their writing, technical or analytical skills. Particularly in the creative industries, a blog is almost a requirement. But how do you launch and run a successful blog that attracts enough interest to make it worth your while?
Blogging is an art that requires time and effort to perfect. You can’t just rely on your blogging platform (WordPress, Blogger, Blogspot, Tumblr etc.) to do all the work for you. To be found online and to pick up a steady amount of followers, you need to do a lot of the graft yourself.

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First off, you need to have a clear idea of what you will be writing your blog about. Think about your interests and how you could make them seem interesting to others. Try not to follow the crowds, and seek out a niche that not many people are discussing online. It’s always going to be harder to stand out if there are thousands or even millions of people addressing exactly the same subjects. Fashion and vintage-inspired lifestyle blogs are an example.

Basically, the more original you can be, the easier it will be to build up a following as likeminded individuals are intrigued to read what you have to say.

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